苹果的新 Siri 终于来了，但中国还要再等等

Today we'll talk about something everyone has been discussing lately.

It's related to Apple.

We all know, Apple is a big American company.

Around the world, there are extraordinarily many people who use Apple phones.

Inside an Apple phone, there is a thing called 'Siri'.

Siri has been inside Apple phones for many years.

You talk to Siri.

Siri talks back to you.

You ask it a question, it answers you.

But, to be honest.

The Siri of the past few years has not made many people very satisfied.

If you ask it something slightly more complex.

It can't understand.

Or, the answer it gives you isn't even about the same thing you asked about.

Sometimes, you have to say it again.

Sometimes, you just give up.

And pull out a different tool to use.

So, over these past two years.

Apple has been doing one thing —

Redoing Siri from scratch.

Making a new, smarter Siri.

This was promised two years ago.

Two years ago, at the same conference.

Apple already promised:

'We will make a brand-new Siri.

It will know your things.

It will help you do things.

It will become very smart.'

Everyone was very excited.

But things weren't that simple.

At the time, Apple said: 'It'll be usable by the end of this year.'

Later it became: 'Next year.'

Then later it became: 'Wait a bit longer.'

Just like that, waited one year.

Waited another year.

Some tech media started to write:

'Apple can't make it.'

'Apple has fallen behind on this AI thing.'

'Its competitors — Google, OpenAI, Microsoft.'

'They have all already made it.'

Apple, in its heart, actually also understood:

'If we don't make it, people really won't believe us anymore.'

This year, Apple's new Siri has finally arrived.

At Apple's developer conference this year.

Apple officially announced 'Siri AI'.

This time's Siri is completely different from before.

Let's name a few changes.

First, it can remember your conversations.

What you said to it, it remembers.

Next time, you can pick up from the previous topic and keep going.

You don't have to explain from the beginning every single time.

Second, it can 'see' your phone screen.

What App you're using, what you're looking at — it knows.

You can just say: 'This — help me handle it.'

It will understand what you mean by 'this'.

Third, it can use your data to help you do things.

You say: 'That address my friend sent yesterday, navigate to it.'

The new Siri can open WeChat.

Find that message.

Then help you open Maps.

Sounds very impressive.

But, for Chinese users, there is some bad news.

The new Siri is not available in China for now.

Why?

Because this kind of AI needs to access many people's data.

China has its own rules about that.

Apple said: 'We have been in ongoing talks with the Chinese side.

When it's possible, we'll give it to Chinese users.'

But, when will that be?

Apple didn't give an exact date.

So, Chinese users still have to wait some more.

Also, it's unavailable in Europe too.

The reason is similar.

Finally, let's think.

What does this thing teach us?

Actually two points.

First, promising one thing is easy.

Actually making it takes a lot of effort and a lot of time.

You say it'll take a month.

It might take a year.

You say a year.

It might take two years.

It's not that you don't want to be fast.

It's that some things really can't be rushed.

Second, the person waiting may not get what they want.

The new Siri arrived, but Chinese and European users are still waiting.

Finally, I want to ask you.

Lately, around you, is there something

someone promised you, but never delivered?

Or something you promised someone, and never delivered?

Apple took two years.

Not especially long, not especially short.

What about you?

Your thing — how much longer will you have to wait?