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Opened at 11, Half a Million Fans: How TikTok Shop Turned a Small-Town British Fidget-Toy Shop Into a Hit — episode cover art
2:43

十一岁开店、五十万粉丝:英国小城的解压玩具店靠抖音国际版火了

Opened at 11, Half a Million Fans: How TikTok Shop Turned a Small-Town British Fidget-Toy Shop Into a Hit

About this story

Alex opened Funky Fidgets in Darlington, northern England, at 11 during the pandemic. At 16 she has 14 staff, half a million TikTok followers and four-hour Saturday queues — part of a TikTok Shop boom among Britain's small businesses. Her mum wants to stay small; Alex wants shops all over the world. Chinese listening practice at four levels. HSK 3 Chinese listening practice.

This is an HSK 3-4 Chinese listening episode that runs about 3 minutes. The full Mandarin script is shown with tap-for-pinyin and a line-by-line English translation, so you can listen and read at once — comprehensible input in the sense of Stephen Krashen's i+1 theory. It teaches 12 key vocabulary words such as 紧张、无聊、世界 and walks through 3 grammar patterns, each explained in English with examples. The same news story is retold at 4 difficulty levels — use the level selector above to find the version that is challenging but still understandable for you.

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原文

Read the complete story in Chinese. Reveal pinyin and English only when you need them.

你十一岁的时候,在做什么?
在英国北部的小城达灵顿,有一个女孩子,十一岁就开了自己的店。
这家店叫“放克小玩具”,卖的是可以拿在手里捏、拉、转的小玩具。
很多人紧张或者无聊的时候,喜欢一直玩这种玩具。
女孩子叫亚历克斯,她是在新冠疫情的时候开始在网上卖玩具的。
那时候,很多人都不能出门,只能在网上买东西。
现在,亚历克斯十六岁了,她的店有十四个员工,玩具卖到世界各地。
邮递员每天要来三次,把包裹拿走。
店里的大部分订单,都来自抖音国际版。
在抖音上,你一边看视频,一边就能直接买东西,不用离开这个软件。
在英国,大约有三十万家小公司也在抖音上卖东西,大部分是最近一年才开始的。
为什么这种购物方式在英国这么受欢迎?
一个原因是,英国很多商业街上的商店越来越少,比欧洲其他国家少得更快。
另一个原因是,英国人很愿意接受中国式的直播购物。
很多英国年轻人都喜欢看购物直播。
在直播里,卖家一边打包,一边和顾客聊天。
顾客可以看着员工,把自己买的东西装进盒子。
看直播的也不只有年轻人。
一家肉店的老板说,他们在抖音上的顾客,六成是四十到六十岁的女性。
更让人意外的是,网上的粉丝,也愿意到店里来。
亚历克斯的店在抖音上有五十万粉丝。
每个星期六,店门口都排着长长的队,有的人要排四个小时。
有的顾客从伦敦来,有的从爱丁堡来,路都很远。
亚历克斯的妈妈布伦斯基尔说:我们给达灵顿带来了很多游客。
现在亚历克斯还在上学,所以每天管店的是她妈妈。
可是亚历克斯还是很忙。
她设计新玩具,回答顾客的问题,和品牌开会,同时还在学会计。
不过,母女俩对未来的想法很不一样。
布伦斯基尔说:我想让这家店越小越好。
可是她说,女儿想在全世界都开店。
如果你是亚历克斯,你会把小店做大,还是让它一直小小的?
English transcript reference

What were you doing when you were eleven?

In the small town of Darlington in northern England, a girl opened her own shop at the age of eleven.

The shop is called Funky Fidgets, and it sells small toys you can squeeze, pull and twist in your hand.

When lots of people are nervous or bored, they like to keep playing with these toys.

The girl's name is Alex, and she started selling toys online during the covid pandemic.

At the time, lots of people couldn't go out and could only shop online.

Now Alex is sixteen, her shop has fourteen staff, and its toys are sold all over the world.

The postman comes three times a day to collect the parcels.

Most of the shop's orders come from TikTok.

On TikTok, you can watch a video and buy things directly at the same time, without leaving the app.

In Britain, about three hundred thousand small businesses also sell on TikTok, most of them only in the past year.

Why is this way of shopping so popular in Britain?

One reason is that shops on many British high streets are disappearing, faster than in other European countries.

Another reason is that British people are very open to Chinese-style livestream shopping.

Lots of young British people like watching shopping livestreams.

In a livestream, the seller packs orders while chatting with customers.

Customers can watch staff put the things they've bought into boxes.

And it's not only young people who watch.

Miller at a butcher's shop says sixty percent of its customers on TikTok are women aged forty to sixty.

Even more surprising, the online fans are also willing to come to the shop in person.

Alex's shop has half a million fans on TikTok.

Every Saturday there's a long queue outside, and some people wait four hours.

Some customers come from London, some from Edinburgh, both a long way off.

Alex's mother, Brunskill, said: we bring a lot of tourists to Darlington.

Alex is still at school, so her mother runs the shop day to day.

But Alex is still very busy.

She designs new toys, answers customers' questions and holds meetings with brands, all while studying accountancy.

Still, mother and daughter have very different ideas about the future.

Brunskill said: I want to keep this shop as small as I can.

But she says her daughter wants to open shops all over the world.

If you were Alex, would you grow the little shop, or keep it small forever?

Listen again

Try it without the transcript and notice what sounds clearer.

What vocabulary does this episode teach?

词汇
jǐnzhāngnervous

HSK 3. 很多人紧张或者无聊的时候.

wúliáobored

HSK 3. 喜欢一直玩这种玩具.

shìjièworld

HSK 3. 玩具卖到世界各地.

huānyíngto welcome

HSK 2. 受欢迎 = popular.

jiēshòuto accept

HSK 3. 很愿意接受中国式的直播购物.

yuányīnreason

HSK 3. 一个原因是……另一个原因是…….

wánjùtoy

可以拿在手里捏、拉、转的小玩具.

yìqíngepidemic, pandemic

新冠疫情 = the covid pandemic.

dìngdānorder

订 (to order) + 单 (slip).

shāngyèjiēhigh street

商业 (commerce) + 街 (street).

zhíbōlivestream

购物直播 = shopping livestream.

fěnsīfan, follower

A loanword from "fans".

* beyond level超纲词

What grammar patterns appear in this episode?

语法

一边……,一边……

Doing two things at once.

在直播里,卖家一边打包,一边和顾客聊天。

越来越 + adjective

More and more…

一个原因是,英国很多商业街上的商店越来越少,比欧洲其他国家少得更快。

更让人意外的是

Even more surprising is…

更让人意外的是,网上的粉丝,也愿意到店里来。

Proper Nouns

专有名词
英国YīngguóBritain达灵顿DálíngdùnDarlington放克小玩具Fàngkè Xiǎo WánjùFunky Fidgets亚历克斯YàlìkèsīAlex抖音国际版Dǒuyīn Guójì BǎnTikTok (international version)欧洲ŌuzhōuEurope伦敦LúndūnLondon爱丁堡ÀidīngbǎoEdinburgh布伦斯基尔Bùlúnsījī'ěrMelissa Brunskill米勒MǐlèMason Miller

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