马上就是春节了，大家都在准备过年。Spring Festival is coming soon, and everyone is preparing to celebrate the New Year.
很多人喜欢在春节的时候做一件事。Many people like to do one thing during the Spring Festival.
这件事就是看电影。This thing is watching movies.
一家人在一起，高高兴兴地去看电影。The whole family gets together and happily goes to watch a movie.
这在中国是一个很重要的习惯。This is a very important habit in China.
但是，今年有一个大问题。However, there is a big problem this year.
我们发现，买电影票的人变少了。We found that fewer people are buying movie tickets.
大家知道，看电影要先买票。Everyone knows that to watch a movie, you must buy a ticket first.
很多人喜欢提前买票。Many people like to buy tickets in advance.
为什么要提前买票呢？Why buy tickets in advance?
因为如果电影很好看，人会很多。Because if the movie is very good, there will be many people.
如果你不早点买，就没有好座位了。If you don't buy early, there won't be good seats left.
大家都喜欢坐中间的座位。Everyone likes to sit in the middle seats.
所以，以前大家都很早买票。Therefore, in the past, everyone bought tickets very early.
这叫“预售”，就是提前卖票的意思。This is called "presale," which means selling tickets in advance.
可是，今年的情况不太好。But the situation this year is not very good.
我们来看看去年的这个时候。Let's look at this time last year.
去年春节还没到，票就卖了很多。Last year, before the Spring Festival even arrived, many tickets were sold.
卖了多少钱呢？How much money was sold?
卖了六个亿。Six hundred million yuan was sold.
那是很多很多的钱。That is a lot of money.
说明去年大家非常想看电影。It shows that everyone really wanted to watch movies last year.
但是今年呢？But what about this year?
今年到现在，只卖了两个亿。This year, up to now, only two hundred million has been sold.
两个亿比六个亿少了很多。Two hundred million is much less than six hundred million.
少了百分之六十多。It decreased by more than sixty percent.
这是一件很大的事情。This is a very big deal.
为什么今年买票的人这么少呢？Why are so few people buying tickets this year?
我们来找一找原因。Let's look for the reasons.
第一个原因，是关于电影的。The first reason is about the movies.
去年有一个非常有名的电影。Last year there was a very famous movie.
那个电影叫《哪吒二》。That movie was called "Ne Zha 2".
虽然它是一个画出来的电影，但是很好看。Although it is an animated movie, it is very good to watch.
大人喜欢看，孩子也喜欢看。Adults like watching it, and children also like watching it.
那个电影非常精彩。That movie was very wonderful.
大家都说那个电影好。Everyone said that movie was good.
所以去年大家都跑去电影院。So last year everyone ran to the cinema.
因为那个电影，去年的票卖得特别好。Because of that movie, tickets sold especially well last year.
但是今年不一样。But this year is different.
今年没有那样特别大的电影。This year there are no such particularly big movies.
虽然今年也有很多新电影。Although there are also many new movies this year.
但是大家觉得，这些电影可能一般。But everyone feels that these movies might be just average.
没有一个电影让大家都想看。There isn't a single movie that makes everyone want to watch it.
所以大家就不着急买票了。So everyone is not in a hurry to buy tickets.
大家想等一等再说。Everyone wants to wait and see.
第二个原因，是关于演员的。The second reason is about the actors.
今年的电影里，有很多老演员。In this year's movies, there are many old actors.
比如成龙，还有李连杰。For example, Jackie Chan and Jet Li.
他们都是很有名的功夫明星。They are both very famous kung fu stars.
他们以前拍过很多好的电影。They have made many good movies in the past.
我们的爸爸妈妈都很认识他们。Our parents know them very well.
但是，现在的年轻人怎么想呢？However, what do young people today think?
现在的年轻人可能不喜欢看老电影。Young people today might not like watching old movies.
他们觉得老演员的电影不新鲜。They feel that movies with old actors are not fresh.
年轻人喜欢看新的东西。Young people like to see new things.
年轻人喜欢看年轻的演员。Young people like to watch young actors.
现在的电影票是谁在买呢？Who is buying movie tickets now?
主要是年轻人在买。Mainly young people are buying them.
如果年轻人不喜欢，票就卖不动。If young people don't like it, tickets won't sell.
这是一个很大的问题。This is a big problem.
电影公司想让年轻人买票。Film companies want young people to buy tickets.
但是电影是给老一点的人看的。But the movies are for older people to watch.
这就是一个矛盾。This is a contradiction.
第三个原因，是关于时间的。The third reason is about time.
今年的春节假期很长。This year's Spring Festival holiday is very long.
大家可以休息九天。Everyone can rest for nine days.
这是很长的时间。This is a long time.
因为时间长，大家有了新的想法。Because the time is long, everyone has new ideas.
大家不想只在家里看电影了。People don't want to just watch movies at home anymore.
大家想出去旅游。Everyone wants to go out traveling.
去很远的地方玩。To go to far places to play.
有的去南方看花，有的去北方看雪。Some go to the south to see flowers, some go to the north to see snow.
旅游要花很多钱。Traveling costs a lot of money.
买飞机票要钱，住宾馆也要钱。Buying plane tickets costs money, staying in hotels also costs money.
如果钱都用来旅游了，看电影的钱就少了。If the money is all used for travel, there is less money for watching movies.
而且，人在外面旅游，就没有时间看电影。Moreover, when people are traveling outside, they don't have time to watch movies.
所以，旅游的人多了，看电影的人就少了。Therefore, with more people traveling, there are fewer people watching movies.
这对电影院来说，不是好消息。This is not good news for cinemas.
现在卖电影票的人很着急。The people selling movie tickets are very anxious now.
他们希望能多卖一点票。They hope to sell a few more tickets.
那怎么办呢？So what can be done?
政府也看到了这个问题。The government also saw this problem.
政府想帮助电影院。The government wants to help cinemas.
有的地方政府开始发钱。Some local governments started giving out money.
他们给想看电影的人发“优惠券”。They issue "coupons" to people who want to watch movies.
这是什么意思呢？What does this mean?
就是让电影票便宜一点。It means making movie tickets a little cheaper.
比如，一张票本来要五十块钱。For example, a ticket originally costs fifty yuan.
政府帮你出十块钱。The government pays ten yuan for you.
你自己只要出四十块钱。You only need to pay forty yuan yourself.
这样，票就便宜了。This way, the ticket becomes cheaper.
大家看到票便宜了，可能就会去买了。When everyone sees the tickets are cheaper, they might go buy them.
这就是为了让更多人走进电影院。This is to get more people to walk into cinemas.
我们刚才说的，其实就是中国电影的新闻。What we just talked about is actually news about Chinese cinema.
新闻说，今年春节电影票的“预售”成绩不好。The news says that the "presale" results for movie tickets this Spring Festival are not good.
比去年下降了百分之六十。It dropped by sixty percent compared to last year.
主要是因为没有像《哪吒二》那样的大电影。Mainly because there is no big movie like "Ne Zha 2".
也因为现在的电影不一定适合年轻人。Also because current movies are not necessarily suitable for young people.
加上大家更喜欢去旅游。Plus everyone prefers to go traveling.
所以电影市场现在比较冷清。So the movie market is quite cold right now.
虽然有便宜的票，但是还要看大家喜不喜欢电影。Although there are cheap tickets, it still depends on whether people like the movies.
这就是今年春节电影市场的情况。This is the situation of the movie market this Spring Festival.