今天我们说一件事。Today we're talking about something.
是一个广告的事。It's about an ad.
就是公司告诉你:It's a company telling you:
"来买我们的东西。"Come buy our stuff."
"我们的东西很好。"Our stuff is good."
是一个特别的日子。is a special day.
叫"母亲节"。is called "Mother's Day."
是给妈妈的日子。It's the day for moms.
全世界都有母亲节。The whole world has Mother's Day.
大家都做什么?what does everyone do?
有的人给妈妈打电话。Some people call their mom.
有的人请妈妈吃饭。Some take Mom out to eat.
但是心里想着妈妈。But they think about Mom in their hearts.
我们说今天的事。Let's get to today's story.
有一个手机公司。There's a phone company.
名字叫 OPPO。It's called OPPO.
你听过吗?Have you heard of it?
是中国的公司。It's a Chinese company.
做手机做了很多年。Has made phones for many years.
母亲节快到的时候,Just before Mother's Day,
我们也做一个广告。let's also make an ad.
说说妈妈。Let's talk about moms.
他们写了一句话。They wrote a line.
这句话很有意思。this line is interesting.
大家会喜欢。People will like it.
那句话是什么?What was the line?
"我妈有两个老公。"My mom has two husbands."
"一年见两次。"she sees twice a year."
"跟爸爸出去吃饭,""When she goes out with Dad,"
"妈妈不打扮。"Mom doesn't dress up."
"见另一个,""When she sees the other one,"
"她要穿很漂亮。"she dresses really beautifully."
听不懂没关系。If you don't get it, that's OK.
"另一个老公","The other husband"
不是真的老公。isn't a real husband.
什么是明星?What's a celebrity?
就是唱歌的人。Someone who sings.
或者演电影的人。Or acts in movies.
很多人喜欢他。Lots of people love them.
妈妈喜欢一个明星。Mom likes a celebrity.
一年看他唱两次。She watches him sing twice a year.
见明星的时候,When she meets the celebrity,
穿得漂漂亮亮。She dresses beautifully.
她就不打扮。she doesn't dress up.
这个故事很有趣。this story is fun.
现在的妈妈不一样了。Moms today are different.
妈妈也有自己喜欢的事。Moms also have their own interests.
妈妈只有一个老公。Mom only has one husband.
跟爸爸不打扮,not dressing up for Dad
跟明星才打扮,and dressing up for a celebrity —
是说妈妈不爱爸爸。Mom doesn't love Dad.
明天就是母亲节。tomorrow is Mother's Day.
应该说妈妈好。You should say Mom is wonderful.
不应该开妈妈的玩笑。You shouldn't make jokes about Mom.
很多人在网上骂。Lots of people scolded OPPO online.
他们把广告删了。They took down the ad.
说:"对不起。They said: "Sorry."
这就叫"道歉"。This is called "apologizing."
道歉就是说:"对不起。Apologizing means saying: "Sorry."
OPPO 还做了一件事。OPPO also did one more thing.
他们处罚了几个人。They punished a few people.
"我们要管你。"we have to deal with you."
被处罚的人,The people punished
都是大领导。were all big leaders.
是 OPPO 中国的大老板。is the head of OPPO China.
他名字叫段要辉。His name is Duan Yaohui.
他被降了两级。He was demoted two levels.
"降"是什么意思?What does "demoted" mean?
本来你是大老板。you used to be a big boss.
三年不能涨工资。can't get a raise for three years.
知道的人说:People who know say:
这是 OPPO 这么多年,this is OPPO's
最重的处罚。harshest punishment in years.
因为这件事,Because this incident
让全国都生气。made the whole country angry.
不只是几个人,Not just a few people —
是几千万的人。tens of millions of people.
还有一件事,And there's another thing
也很特别。that's also unusual.
叫武汉大学。called Wuhan University.
是中国的一个大学。It's a Chinese university.
他们也说话了。They also spoke up.
他们公开说:They publicly said:
学校公开说一个公司不好,A school publicly saying a company is bad
这件事很大。this incident is huge.
OPPO 又道歉了一次。OPPO apologized again.
"我们的内容审查出问题了。"Our content review had a problem."
今天的故事到这里。Today's story ends here.
五月十号是母亲节。May 10 is Mother's Day.
OPPO 在母亲节前,OPPO, just before Mother's Day,
写了一个不好的广告。wrote a bad ad.
广告说"妈妈有两个老公"。The ad said "Mom has two husbands."
让很多人生气。made a lot of people angry.
OPPO 道歉了。OPPO apologized.
也处罚了大老板。And punished the big boss.
最后我想说一句话。Lastly, one thing I want to say.
广告很有意思。Ads are interesting.
广告想让你记住。Ads want you to remember.
但是广告也要小心。But ads also have to be careful.
你觉得有意思,you think they're fun,
别人觉得不舒服。others feel uncomfortable.
写东西的时候,When you write things,
我说的话,the words I'm saying,
会让谁难过?who might they hurt?
特别是说妈妈的时候,Especially when talking about Mom,
要特别小心。you have to be extra careful.
妈妈给了我们生命。Mom gave us life.
我们要尊重她。We have to respect her.
今天就到这里。That's it for today.
明天再说别的事。Tomorrow we'll talk about other things.