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OPPO's Mother's Day Ad Backfired Badly — episode cover art
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OPPO 广

OPPO's Mother's Day Ad Backfired Badly

About this story

A simple story about OPPO's Mother's Day mistake in China — and why a mom doesn't have two husbands. HSK 1 Chinese listening practice.

This is an HSK 1 Chinese listening episode that runs about 7 minutes. The full Mandarin script is shown with tap-for-pinyin and a line-by-line English translation, so you can listen and read at once — comprehensible input in the sense of Stephen Krashen's i+1 theory. It teaches 20 key vocabulary words such as 广告、公司、母亲节 and walks through 7 grammar patterns, each explained in English with examples. The same news story is retold at 4 difficulty levels — use the level selector above to find the version that is challenging but still understandable for you.

Read at your level

原文

Read the complete story in Chinese. Reveal pinyin and English only when you need them.

今天我们一件事
一个广告
广告什么
就是公司告诉
"我们东西
"我们东西很好
每天电视
网上
路边
都有广告
发生五月
五月
一个特别日子
一天
"母亲"
妈妈日子
全世界都有母亲
不是中国一个
美国
日本
韩国也有
母亲一天
大家都做什么
说给
妈妈打电话
衣服
妈妈吃饭
也有
什么都不
但是心里妈妈
妈妈辛苦
谢谢妈妈
我们今天
一个手机公司
名字 OPPO
中国公司
手机做了很多
母亲快到时候
OPPO
我们一个广告
妈妈
他们一句
他们觉得
有意思
大家喜欢
但是没想到
事情变坏
那句话什么
听好
那句话
"我妈老公
"一个我爸
"一个"
"一年两次
"爸爸出去吃饭"
"妈妈打扮
"一个"
"要穿漂亮
听不懂没关系
你讲
"一个老公"
不是真的老公
一个明星
什么明星
就是唱歌
或者电影
很多喜欢
意思
妈妈喜欢一个明星
一年两次
明星时候
妈妈高兴
穿得漂漂亮亮
但是爸爸
就不打扮
OPPO 觉得
这个故事有趣
现在妈妈一样
妈妈也有自己喜欢
但是网上
生气
非常生气
为什么
说给
第一
妈妈只有一个老公
就是爸爸
""
不好
第二
爸爸打扮
明星打扮
这个听起来
妈妈爸爸
不对
第三
明天就是母亲
应该妈妈
应该妈妈玩笑
很多网上
妈妈
OPPO 看到
他们广告
"对不起
"我们
就叫"道歉"
道歉就是"对不起
"
OPPO 做了一件事
他们处罚几个
处罚就是
""
"我们
处罚
都是领导
有一个人
OPPO 中国老板
名字
降了
""什么意思
就是
本来你是老板
现在不是
变小
还有别的领导
降级
还有
三年不能工资
知道
OPPO 这么多年
最重处罚
为什么这么
因为
全国生气
不只是几个
几千
还有一件事
特别
一个学校
武汉大学
中国一个大学
他们说话
他们公开
OPPO
学校公开一个公司不好
常见
所以大家觉得
很大
OPPO 道歉一次
"我们内容审查问题
"以后
今天故事这里
我们
五月母亲
OPPO 母亲
一个不好广告
广告"妈妈老公"
很多生气
OPPO 道歉
处罚老板
最后我想一句
广告有意思
广告记住
但是广告也要小心
的话
觉得有意思
别人觉得舒服
东西时候
一想
的话
难过
特别妈妈时候
特别小心
妈妈我们生命
我们尊重
今天就到这里
明天再说别的
English transcript reference

Today we're talking about something.

It's about an ad.

What is an ad?

It's a company telling you:

"Come buy our stuff."

"Our stuff is good."

Every day, on TV,

online,

on the street,

there are ads.

This story

happened in May.

May 10

is a special day.

That day

is called "Mother's Day."

It's the day for moms.

The whole world has Mother's Day.

Not just China.

The US has it,

Japan has it,

Korea has it too.

On Mother's Day,

what does everyone do?

Let me tell you.

Some people call their mom.

Some buy flowers.

Some buy clothes.

Some take Mom out to eat.

And some people

do nothing.

But they think about Mom in their hearts.

They think:

Mom works hard.

Thank you, Mom.

OK.

Let's get to today's story.

There's a phone company.

It's called OPPO.

Have you heard of it?

It's a Chinese company.

Has made phones for many years.

Just before Mother's Day,

OPPO thought:

let's also make an ad.

Let's talk about moms.

They wrote a line.

They thought:

this line is interesting.

People will like it.

But unexpectedly,

things went bad.

What was the line?

Listen carefully.

The line said:

"My mom has two husbands."

"One is my dad."

"The other,"

"she sees twice a year."

"When she goes out with Dad,"

"Mom doesn't dress up."

"When she sees the other one,"

"she dresses really beautifully."

If you don't get it, that's OK.

Let me explain.

"The other husband"

isn't a real husband.

It's a celebrity.

What's a celebrity?

Someone who sings.

Or acts in movies.

Lots of people love them.

The meaning is:

Mom likes a celebrity.

She watches him sing twice a year.

When she meets the celebrity,

Mom is very happy.

She dresses beautifully.

But with Dad,

she doesn't dress up.

OPPO thought:

this story is fun.

Moms today are different.

Moms also have their own interests.

But people online

all got mad.

Really mad.

Why?

Let me tell you.

First,

Mom only has one husband.

That's Dad.

Saying "two"

isn't right.

Second,

not dressing up for Dad

and dressing up for a celebrity —

this sounds like

Mom doesn't love Dad.

Not OK.

Third,

tomorrow is Mother's Day.

You should say Mom is wonderful.

You shouldn't make jokes about Mom.

Lots of people scolded OPPO online.

Moms also scolded.

OPPO saw it.

They took down the ad.

They said: "Sorry."

"We were wrong."

This is called "apologizing."

Apologizing means saying: "Sorry."

"I was wrong."

OPPO also did one more thing.

They punished a few people.

Punish means:

"You did wrong,"

"we have to deal with you."

The people punished

were all big leaders.

One of them

is the head of OPPO China.

His name is Duan Yaohui.

He was demoted two levels.

What does "demoted" mean?

It means:

you used to be a big boss.

Now you're not.

You're smaller.

Other leaders

were also demoted.

And some

can't get a raise for three years.

People who know say:

this is OPPO's

harshest punishment in years.

Why so harsh?

Because this incident

made the whole country angry.

Not just a few people —

tens of millions of people.

And there's another thing

that's also unusual.

There's a school

called Wuhan University.

It's a Chinese university.

They also spoke up.

They publicly said:

OPPO was wrong.

A school publicly saying a company is bad

isn't common.

So everyone felt

this incident is huge.

OPPO apologized again.

They said:

"Our content review had a problem."

"We will fix it."

OK.

Today's story ends here.

We learned:

May 10 is Mother's Day.

OPPO, just before Mother's Day,

wrote a bad ad.

The ad said "Mom has two husbands."

This line

made a lot of people angry.

OPPO apologized.

And punished the big boss.

Lastly, one thing I want to say.

Ads are interesting.

Ads want you to remember.

But ads also have to be careful.

Some words —

you think they're fun,

others feel uncomfortable.

When you write things,

you should think:

the words I'm saying,

who might they hurt?

Especially when talking about Mom,

you have to be extra careful.

Mom gave us life.

We have to respect her.

OK.

That's it for today.

Tomorrow we'll talk about other things.

Listen again

Try it without the transcript and notice what sounds clearer.

What vocabulary does this episode teach?

词汇
gōngsīcompany

A business — a place that makes things or sells services. OPPO is one example.

māmamom

The everyday word for mother. Same character repeated.

bàbadad

The everyday word for father.

shǒujīphone, mobile phone

手 (hand) + 机 (machine). The phone you carry.

diànshìTV

电 (electricity) + 视 (view). The box you watch shows on.

chànggēto sing (a song)

唱 (sing) + 歌 (song). What singers do.

piàoliangpretty, beautiful

Describes how something or someone looks beautiful.

shēngqìangry, mad

生 (produce) + 气 (qi/feeling). To get angry.

dàxuéuniversity

大 (big) + 学 (study). A university or college.

cuòwrong, mistake

Opposite of 对 (right). To be incorrect. 你错了 = you're wrong.

guǎnggàoadvertisement

广 (broad) + 告 (tell). A paid message from a company asking you to buy something. Every TV, phone, and street is full of them.

MǔqīnjiéMother's Day

母亲 (mother) + 节 (festival). Celebrated worldwide on the second Sunday of May.

lǎogōnghusband (colloquial)

Casual word for 'husband' — used in everyday speech, more common than the formal 丈夫.

míngxīngcelebrity, star

明 (bright) + 星 (star). A famous person — singer, actor.

kāi wánxiàoto make a joke

开 (open) + 玩笑 (joke). To joke or tease someone.

dàoqiànto apologize

道 (speak) + 歉 (regret). To say 'sorry, I was wrong.'

chǔfáto punish; punishment

处 (handle) + 罚 (penalty). What happens when someone does something wrong and gets disciplined.

jiàngto lower, demote

Going down — in price, in temperature, or here in job rank. 降两级 = demoted two levels.

lǐngdǎoleader, boss

领 (lead) + 导 (guide). A boss or senior person at work.

zūnzhòngto respect

尊 (honor) + 重 (heavy). To treat someone or something with proper respect.

* beyond level超纲词

What grammar patterns appear in this episode?

语法
是关于...的

'It's about...' Used to introduce the topic.

是一个广告的事。

是关于一个手机公司的。

全世界都有

'The whole world has it.' Used to emphasize something is universal.

全世界都有母亲节。

全世界都生气了。

什么是...?

'What is...?' A natural way to ask about an unfamiliar word.

什么是明星?

什么是道歉?

听不懂没关系

'If you don't understand, that's OK.' A reassuring phrase often used by teachers/narrators.

听不懂没关系。

我给你讲。

为什么?

'Why?' Often used as a standalone follow-up question.

为什么?

为什么这么严?

应该...不应该...

'Should... shouldn't...' A simple way to express norms.

应该说妈妈好。不应该开妈妈的玩笑。

...是什么意思?

'What does ... mean?' Used to ask the meaning of a word.

'降'是什么意思?

Proper Nouns

专有名词
OPPOOPPOOPPO (Chinese phone brand)中国ZhōngguóChina美国MěiguóUnited States日本RìběnJapan韩国HánguóKorea (South Korea)段要辉Duàn YàohuīDuan Yaohui (head of OPPO China)武汉大学Wǔhàn DàxuéWuhan University

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