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OPPO Mother's Day Ad Demotes China Chief — episode cover art
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OPPO 的母亲节广告,惹了大祸

OPPO Mother's Day Ad Demotes China Chief

About this story

A simple story about OPPO's Mother's Day mistake in China — and why a mom doesn't have two husbands. HSK 1 Chinese listening practice.

This is an HSK 1 Chinese listening episode that runs about 7 minutes. The full Mandarin script is shown with tap-for-pinyin and a line-by-line English translation, so you can listen and read at once — comprehensible input in the sense of Stephen Krashen's i+1 theory. It teaches 20 key vocabulary words such as 广告、公司、母亲节 and walks through 7 grammar patterns, each explained in English with examples. The same news story is retold at 4 difficulty levels — use the level selector above to find the version that is challenging but still understandable for you.

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原文

Read the complete story in Chinese. Reveal pinyin and English only when you need them.

今天我们说一件事。
是一个广告的事。
广告是什么?
就是公司告诉你:
"来买我们的东西。
"我们的东西很好。
每天电视上,
网上,
路边,
都有广告。
这件事,
发生在五月。
五月十号,
是一个特别的日子。
那一天,
叫"母亲节"。
是给妈妈的日子。
全世界都有母亲节。
不是中国一个。
美国有,
日本有,
韩国也有。
母亲节那一天,
大家都做什么?
我说给你听。
有的人给妈妈打电话。
有的人买花。
有的人买衣服。
有的人请妈妈吃饭。
也有的人,
什么都不做。
但是心里想着妈妈。
想:
妈妈很辛苦。
谢谢妈妈。
好。
我们说今天的事。
有一个手机公司。
名字叫 OPPO。
你听过吗?
是中国的公司。
做手机做了很多年。
母亲节快到的时候,
OPPO 想:
我们也做一个广告。
说说妈妈。
他们写了一句话。
他们觉得:
这句话很有意思。
大家会喜欢。
但是没想到,
事情变坏了。
那句话是什么?
你听好。
那句话说:
"我妈有两个老公。
"一个是我爸。
"另一个,"
"一年见两次。
"跟爸爸出去吃饭,"
"妈妈不打扮。
"见另一个,"
"她要穿很漂亮。
听不懂没关系。
我给你讲。
"另一个老公",
不是真的老公。
是一个明星。
什么是明星?
就是唱歌的人。
或者演电影的人。
很多人喜欢他。
意思是:
妈妈喜欢一个明星。
一年看他唱两次。
见明星的时候,
妈妈很高兴。
穿得漂漂亮亮。
但是跟爸爸,
她就不打扮。
OPPO 觉得:
这个故事很有趣。
现在的妈妈不一样了。
妈妈也有自己喜欢的事。
但是网上的人,
都生气了。
非常生气。
为什么?
我说给你听。
第一,
妈妈只有一个老公。
那就是爸爸。
说"两个",
不好。
第二,
跟爸爸不打扮,
跟明星才打扮,
这个话听起来,
是说妈妈不爱爸爸。
不对。
第三,
明天就是母亲节。
应该说妈妈好。
不应该开妈妈的玩笑。
很多人在网上骂。
妈妈们也骂。
OPPO 看到了。
他们把广告删了。
说:"对不起。
"我们错了。
这就叫"道歉"。
道歉就是说:"对不起。
"我做错了。
OPPO 还做了一件事。
他们处罚了几个人。
处罚就是:
"你做错了,"
"我们要管你。
被处罚的人,
都是大领导。
有一个人,
是 OPPO 中国的大老板。
他名字叫段要辉。
他被降了两级。
"降"是什么意思?
就是:
本来你是大老板。
现在不是了。
变小了。
还有别的领导,
也被降级了。
还有的人,
三年不能涨工资。
知道的人说:
这是 OPPO 这么多年,
最重的处罚。
为什么这么重?
因为这件事,
让全国都生气。
不只是几个人,
是几千万的人。
还有一件事,
也很特别。
有一个学校,
叫武汉大学。
是中国的一个大学。
他们也说话了。
他们公开说:
OPPO 错了。
学校公开说一个公司不好,
不常见。
所以大家觉得,
这件事很大。
OPPO 又道歉了一次。
说:
"我们的内容审查出问题了。
"以后会改。
好。
今天的故事到这里。
我们学了:
五月十号是母亲节。
OPPO 在母亲节前,
写了一个不好的广告。
广告说"妈妈有两个老公"。
这句话,
让很多人生气。
OPPO 道歉了。
也处罚了大老板。
最后我想说一句话。
广告很有意思。
广告想让你记住。
但是广告也要小心。
有的话,
你觉得有意思,
别人觉得不舒服。
写东西的时候,
要想一想:
我说的话,
会让谁难过?
特别是说妈妈的时候,
要特别小心。
妈妈给了我们生命。
我们要尊重她。
好。
今天就到这里。
明天再说别的事。
English transcript reference

Today we're talking about something.

It's about an ad.

What is an ad?

It's a company telling you:

"Come buy our stuff."

"Our stuff is good."

Every day, on TV,

online,

on the street,

there are ads.

This story

happened in May.

May 10

is a special day.

That day

is called "Mother's Day."

It's the day for moms.

The whole world has Mother's Day.

Not just China.

The US has it,

Japan has it,

Korea has it too.

On Mother's Day,

what does everyone do?

Let me tell you.

Some people call their mom.

Some buy flowers.

Some buy clothes.

Some take Mom out to eat.

And some people

do nothing.

But they think about Mom in their hearts.

They think:

Mom works hard.

Thank you, Mom.

OK.

Let's get to today's story.

There's a phone company.

It's called OPPO.

Have you heard of it?

It's a Chinese company.

Has made phones for many years.

Just before Mother's Day,

OPPO thought:

let's also make an ad.

Let's talk about moms.

They wrote a line.

They thought:

this line is interesting.

People will like it.

But unexpectedly,

things went bad.

What was the line?

Listen carefully.

The line said:

"My mom has two husbands."

"One is my dad."

"The other,"

"she sees twice a year."

"When she goes out with Dad,"

"Mom doesn't dress up."

"When she sees the other one,"

"she dresses really beautifully."

If you don't get it, that's OK.

Let me explain.

"The other husband"

isn't a real husband.

It's a celebrity.

What's a celebrity?

Someone who sings.

Or acts in movies.

Lots of people love them.

The meaning is:

Mom likes a celebrity.

She watches him sing twice a year.

When she meets the celebrity,

Mom is very happy.

She dresses beautifully.

But with Dad,

she doesn't dress up.

OPPO thought:

this story is fun.

Moms today are different.

Moms also have their own interests.

But people online

all got mad.

Really mad.

Why?

Let me tell you.

First,

Mom only has one husband.

That's Dad.

Saying "two"

isn't right.

Second,

not dressing up for Dad

and dressing up for a celebrity —

this sounds like

Mom doesn't love Dad.

Not OK.

Third,

tomorrow is Mother's Day.

You should say Mom is wonderful.

You shouldn't make jokes about Mom.

Lots of people scolded OPPO online.

Moms also scolded.

OPPO saw it.

They took down the ad.

They said: "Sorry."

"We were wrong."

This is called "apologizing."

Apologizing means saying: "Sorry."

"I was wrong."

OPPO also did one more thing.

They punished a few people.

Punish means:

"You did wrong,"

"we have to deal with you."

The people punished

were all big leaders.

One of them

is the head of OPPO China.

His name is Duan Yaohui.

He was demoted two levels.

What does "demoted" mean?

It means:

you used to be a big boss.

Now you're not.

You're smaller.

Other leaders

were also demoted.

And some

can't get a raise for three years.

People who know say:

this is OPPO's

harshest punishment in years.

Why so harsh?

Because this incident

made the whole country angry.

Not just a few people —

tens of millions of people.

And there's another thing

that's also unusual.

There's a school

called Wuhan University.

It's a Chinese university.

They also spoke up.

They publicly said:

OPPO was wrong.

A school publicly saying a company is bad

isn't common.

So everyone felt

this incident is huge.

OPPO apologized again.

They said:

"Our content review had a problem."

"We will fix it."

OK.

Today's story ends here.

We learned:

May 10 is Mother's Day.

OPPO, just before Mother's Day,

wrote a bad ad.

The ad said "Mom has two husbands."

This line

made a lot of people angry.

OPPO apologized.

And punished the big boss.

Lastly, one thing I want to say.

Ads are interesting.

Ads want you to remember.

But ads also have to be careful.

Some words —

you think they're fun,

others feel uncomfortable.

When you write things,

you should think:

the words I'm saying,

who might they hurt?

Especially when talking about Mom,

you have to be extra careful.

Mom gave us life.

We have to respect her.

OK.

That's it for today.

Tomorrow we'll talk about other things.

Listen again

Try it without the transcript and notice what sounds clearer.

What vocabulary does this episode teach?

词汇
gōngsīcompany

A business — a place that makes things or sells services. OPPO is one example.

māmamom

The everyday word for mother. Same character repeated.

bàbadad

The everyday word for father.

shǒujīphone, mobile phone

手 (hand) + 机 (machine). The phone you carry.

diànshìTV

电 (electricity) + 视 (view). The box you watch shows on.

chànggēto sing (a song)

唱 (sing) + 歌 (song). What singers do.

piàoliangpretty, beautiful

Describes how something or someone looks beautiful.

shēngqìangry, mad

生 (produce) + 气 (qi/feeling). To get angry.

dàxuéuniversity

大 (big) + 学 (study). A university or college.

cuòwrong, mistake

Opposite of 对 (right). To be incorrect. 你错了 = you're wrong.

guǎnggàoadvertisement

广 (broad) + 告 (tell). A paid message from a company asking you to buy something. Every TV, phone, and street is full of them.

MǔqīnjiéMother's Day

母亲 (mother) + 节 (festival). Celebrated worldwide on the second Sunday of May.

lǎogōnghusband (colloquial)

Casual word for 'husband' — used in everyday speech, more common than the formal 丈夫.

míngxīngcelebrity, star

明 (bright) + 星 (star). A famous person — singer, actor.

kāi wánxiàoto make a joke

开 (open) + 玩笑 (joke). To joke or tease someone.

dàoqiànto apologize

道 (speak) + 歉 (regret). To say 'sorry, I was wrong.'

chǔfáto punish; punishment

处 (handle) + 罚 (penalty). What happens when someone does something wrong and gets disciplined.

jiàngto lower, demote

Going down — in price, in temperature, or here in job rank. 降两级 = demoted two levels.

lǐngdǎoleader, boss

领 (lead) + 导 (guide). A boss or senior person at work.

zūnzhòngto respect

尊 (honor) + 重 (heavy). To treat someone or something with proper respect.

* beyond level超纲词

What grammar patterns appear in this episode?

语法
是关于...的↗

'It's about...' Used to introduce the topic.

是一个广告的事。

是关于一个手机公司的。

全世界都有↗

'The whole world has it.' Used to emphasize something is universal.

全世界都有母亲节。

全世界都生气了。

什么是...?↗

'What is...?' A natural way to ask about an unfamiliar word.

什么是明星?

什么是道歉?

听不懂没关系↗

'If you don't understand, that's OK.' A reassuring phrase often used by teachers/narrators.

听不懂没关系。

我给你讲。

为什么?↗

'Why?' Often used as a standalone follow-up question.

为什么?

为什么这么严?

应该...不应该...↗

'Should... shouldn't...' A simple way to express norms.

应该说妈妈好。不应该开妈妈的玩笑。

...是什么意思?↗

'What does ... mean?' Used to ask the meaning of a word.

'降'是什么意思?

Proper nouns

专有名词
OPPOOPPOOPPO (Chinese phone brand)中国ZhōngguóChina美国MěiguóUnited States日本RìběnJapan韩国HánguóKorea (South Korea)段要辉Duàn YàohuīDuan Yaohui (head of OPPO China)武汉大学Wǔhàn DàxuéWuhan University

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