说到中国电动车行业的内卷,这个新闻可能是今年最能说明问题的例子。Speaking of involution in China's electric car industry, this news might be the best example of the year.
重庆的电动车品牌赛力斯申请了一个专利。Chongqing-based EV brand Seres applied for a patent.
藏在乘客座椅下面。Hidden under the passenger seat.
你说一句话它就滑出来。You say one sentence and it slides out.
用完以后自动收回去。After use it automatically retracts.
这不是一个笑话。This is not a joke.
这是一个正式的中国专利。This is an official Chinese patent.
编号CN224104011U。Number CN224104011U.
去年申请的。Applied for last year.
这个月刚刚被批准。Just approved this month.
我们来看看这个东西到底是怎么工作的。Let's see how this thing actually works.
马桶通过一个导轨系统安装在乘客座椅下方。The toilet is installed under the passenger seat on a rail system.
导轨就是滑动的轨道。Rails are sliding tracks.
平时完全藏在椅子底下。Normally it's completely hidden under the chair.
从外面看你完全不知道那下面有一个马桶。From outside you'd have no idea there's a toilet underneath.
当你需要使用的时候。When you need to use it.
系统支持语音控制。The system supports voice control.
你对车说一句话。You say one sentence to the car.
马桶就自动滑出来。The toilet automatically slides out.
它可以自动收回到座椅下面。It can automatically retract back under the seat.
排泄物怎么处理呢?How is waste processed?
马桶下面有一个可拆卸的储存箱。Under the toilet is a removable storage tank.
储存箱里面有一个旋转加热装置。Inside the tank is a rotating heating device.
这个装置的作用是把尿液蒸发掉。This device's function is to evaporate urine.
把固体废物烘干。And dry solid waste.
这样可以减少臭味和体积。This reduces odor and volume.
另外还有一个排气管连接到车外。Additionally there's an exhaust pipe connected to the outside.
通过排风扇把气味排出车外。Through an exhaust fan, smells are vented outside the car.
这样理论上车内不会臭。So theoretically the car interior won't smell.
那个储存箱还是需要你手动取出来。That storage tank still needs you to manually remove it.
这个环节可能会劝退很多人。This step might turn off a lot of people.
赛力斯在专利文件里说。Seres stated in the patent filing.
这个设计是为了"满足用户在长途旅行、野外露营或车内过夜时的如厕需求"。This design is meant to "satisfy users' toilet needs during long trips, outdoor camping, or overnight car stays."
这话说的其实有道理。This statement actually makes sense when you read it alone.
中国太大了。China's territory is very large.
很多人开车出行。Long-distance car travel is very common.
从北京到上海要十个小时。Beijing to Shanghai is about 1,200 kilometers, roughly ten to twelve hours by car.
从重庆到拉萨要二十多个小时。Chongqing to Lhasa is over 2,000 kilometers.
中间很多路段是没有厕所的。Highway rest stops are sometimes 60-70 kilometers apart.
特别是高速公路。During traffic jams you might be unable to move for two or three hours.
服务区之间有时候隔几十公里。Camping culture in China has also been growing rapidly in recent years.
堵车的时候更惨。Many people drive SUVs or MPVs to camp outdoors overnight.
你可能堵在路上两三个小时动不了。In these scenarios.
想上厕所根本下不了车。"Being able to use a toilet in the car" is a real need.
所以"在车里能上厕所"这个需求。Most people's solution is to hold it.
确实是真实存在的。Or find a roadside bush.
只是大部分人的解决方案是忍着。Seres's answer is engineering-based: install one in the car.
或者找一个隐蔽的地方。This patent is currently just a concept.
赛力斯的方案是给你一个马桶。Having a patent doesn't mean it'll become a product.
嗯。Millions of patents are filed worldwide every year.
直接。Most of them never become anything.
粗暴。Seres might just be protecting an idea.
但有效。Or maybe testing market reaction.
也许吧。From the current reaction.
这个专利目前还只是一个概念。The whole world is laughing.
有专利不等于会做成产品。But after laughing, some people are also thinking.
全世界每年有几百万件专利。Does this actually make a little sense?
大部分最后什么都没变成。Why does this news matter?
赛力斯可能只是在保护一个想法。Not because of the toilet itself.
也可能是在试探市场的反应。But because it reflects a phenomenon in China's EV industry.
从目前的反应来看。That is: involution.
全世界都在笑。How extreme has involution gotten?
但笑完以后也有人在想。Your car has a fridge, my car has a fridge too.
这是不是有点道理?Your car has a big screen, mine has an even bigger one.
这个新闻为什么重要?Your car can lie flat as a bed.
不是因为马桶本身。My car has karaoke.
而是因为它反映了中国电动车行业的一种现象。Your car can cook.
就是内卷。My car has a toilet.
内卷到了一种什么程度呢?This is the current state of China's EV market.
你的车有冰箱,我的车也有冰箱。Product differentiation no longer relies on engines and chassis.
你的车有大屏幕,我的有更大的。It relies on who can think of the most outrageous feature.
你的车可以躺平当床。In Europe and America.
我的车有卡拉OK。A car is still a car.
你的车能做饭。Four wheels and a steering wheel.
我的车有马桶。Get to the destination and that's enough.
产品本身的差异化已经不靠发动机和底盘了。A car is no longer just a car.
靠的是谁能想出更离谱的功能。It's your living room.
到目的地就行。And now maybe your bathroom too.
在中国。Is this innovation or over-engineering?
车已经不只是车了。There's no standard answer.
它是你的客厅。But at least Seres accomplished one thing.
你的卧室。The whole world knows who they are now.
你的影院。Because of a toilet.
你的厨房。Sometimes the best marketing.
现在可能还是你的厕所。Isn't spending hundreds of millions on ads.
这到底是创新还是过度设计?It's making something that makes the whole world laugh.
没有标准答案。Then letting the news spread it for you.
但至少赛力斯做到了一件事。Seres's toilet may never appear in a real car.
全世界都知道他们了。But it has already appeared in news headlines worldwide.
靠一个马桶。That itself is a kind of success.
有时候最好的营销。A very Chinese kind of success.
不是花几亿做广告。Finally, an interesting piece of background.
是做一个让全世界都忍不住笑的东西。Seres isn't a small company.
然后让新闻帮你传播。It has a deep collaboration with Huawei.
赛力斯的马桶可能永远不会出现在真正的车上。Huawei helped Seres build the HarmonyOS car system.
但它已经出现在了全世界的新闻头条上。That's the thing that makes the car screen work as well as a phone.
这本身就是一种成功。So Seres's cars are actually technically very strong.
一种非常中国式的成功。It's not a company known for being funny.
最后说一个有意思的背景。Its cars sell quite well too.
赛力斯不是一个小公司。That's why this toilet patent is even more interesting.
它跟华为有很深的合作。A technically serious company.
华为帮赛力斯做了鸿蒙车机系统。Made something that looks very unserious.
就是那个让车的屏幕跟手机一样好用的东西。But maybe precisely because they're serious.
所以赛力斯的车在技术上其实是很强的。They could design a toilet with exhaust pipes, heating elements, and rail systems.
它不是一个靠搞笑出名的公司。Even the toilet is engineered this thoroughly.
它的车卖得也不错。This is Chinese manufacturing.
这就是为什么这个马桶专利更有意思了。That's why this toilet patent is even more interesting.
一个技术上很认真的公司。A technically serious company.
做了一个看起来很不认真的东西。Made something that looks very unserious.
但也许正是因为它认真。But maybe precisely because they're serious.
它才能把一个马桶设计得有排气管有加热装置有导轨系统。They could design a toilet with exhaust pipes, heating elements, and rail systems.
连马桶都做得这么工程化。Even the toilet is engineered this thoroughly.
这就是中国制造。This is Chinese manufacturing.
你笑完以后会发现。After you stop laughing you'll notice.
也许太认真了。Maybe too serious.
认真到把马桶都放进了车里。Serious enough to put a toilet in a car.
这到底是进步还是过头了。Is this progress or going too far.
交给市场来回答吧。Let the market answer it.
如果有一天你真的在高速公路上堵了三个小时。If one day you're really stuck on the highway for three hours.
你可能会改变你的想法。You might change your mind.
也许那时候你会说。Maybe then you'll say.
"要是车里有个马桶就好了。"If only there was a toilet in the car."
用一个马桶赢了。With a toilet they win.
这可能是汽车历史上最便宜的一次胜利。This might be the cheapest victory in automotive history.
也是最搞笑的一次。And the funniest one too.
但它确实是一次胜利。But it's definitely a victory.