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YouTube Takes 15.8% of US TV Viewing as Hollywood Fights Back — episode cover art
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YouTube占美国电视百分之十五点八,好莱坞开始反击

YouTube Takes 15.8% of US TV Viewing as Hollywood Fights Back

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YouTube now captures 15.8% of US TV time, double its 2023 share, as Netflix and legacy studios scramble to respond with creator deals and short-form video. HSK 5+ Chinese listening practice.

This is an HSK 5+ Chinese listening episode that runs about 3 minutes. The full Mandarin script is shown with tap-for-pinyin and a line-by-line English translation, so you can listen and read at once — comprehensible input in the sense of Stephen Krashen's i+1 theory. It teaches 12 key vocabulary words such as 接近、增长、培养 and walks through 5 grammar patterns, each explained in English with examples. The same news story is retold at 4 difficulty levels — use the level selector above to find the version that is challenging but still understandable for you.

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原文

Read the complete story in Chinese. Reveal pinyin and English only when you need them.

尼尔森八月发布的收视报告里,YouTube占到了美国电视观看时长的百分之十五点八。
这个份额是二〇二三年年初的两倍,也接近奈飞加上迪士尼、派拉蒙、华纳兄弟几家流媒体之和。
换句话说,美国人打开电视以后,花在YouTube上的时间,已经和花在好莱坞整套流媒体上的时间差不多。
洛杉矶北边的伯班克就在好莱坞旁边,那里一间三万二千平方英尺的摄影棚属于斯莫什。
这家公司横跨多个平台,粉丝超过四千五百万,三年里营收涨了五倍。
员工人数同期增长到三倍,达到一百人。
掌门人阿莱桑德拉·卡塔内塞说得直白,派拉蒙、迪士尼、奈飞的裁员,就是我们的选秀。
她说的选秀,是从别人的裁员名单里挑人,不必再从头培养。
在YouTube上有四千多万粉丝的马克·菲施巴赫,自掏腰包拍了一部恐怖片《铁肺》。
片子没有大发行公司铺路,靠他自己的频道宣传,最后成了票房黑马。
他用一个比喻形容这个平台,一头蹲在所有人肩头、随时会压下来的千斤怪兽。
怪兽的体量看收入更清楚。
二〇二五年,YouTube的广告与订阅收入超过六百亿美元。
同年奈飞的收入是四百五十一亿八千万美元。
分成方式上,YouTube抽走广告收入和频道订阅的四成半到五成半,而且通常不预付一分钱。
奈飞的动作是上线竖屏短视频,并承诺三年内投入十亿美元以上签下创作者。
这个数字出自莱特谢德合伙公司的估算。
YouTube的掌门人尼尔·莫汉被问到挖角时说,这有点让人受宠若惊。
奈飞已退休的联合创始人里德·哈斯廷斯把两家公司放回历史里比较。
他说YouTube像上世纪五六十年代的电视,奈飞像电影,想在这件事上赢过YouTube很难。
其他平台也在往同一个方向走。
TikTok与Tubi联手开发十部原创长剧集。
Meta把Instagram Reels搬上智能电视,横屏视频最长可到九十分钟。
老片厂的账本则是另一种景象。
合并了派拉蒙与华纳兄弟的天空之舞,据惠誉评级,账上压着八百七十五亿美元债务。
这家公司即将交出合并之后的第一份财报。
资本市场的打分同样直接,奈飞股价今年以来跌了将近三分之一,迪士尼涨了大约百分之三。
各家都在往创作者身上砸钱,而YouTube手里握着十五点八的份额和超过六百亿美元的收入,位置暂时还没有人撼动。
English transcript reference

In Nielsen's August viewership report, YouTube accounted for 15.8% of American TV viewing time.

That share is double its level in early 2023, and close to the combined total of Netflix plus the streaming services of Disney, Paramount, and Warner Bros.

In other words, after Americans turn on the TV, the time they spend on YouTube is already about the same as the time they spend on Hollywood's entire streaming lineup.

Burbank, north of Los Angeles, sits right next to Hollywood, and a 32,000-square-foot studio there belongs to Smosh.

The company spans multiple platforms, has over 45 million followers, and its revenue grew fivefold in three years.

Headcount tripled over the same period, reaching 100 people.

Its boss, Alessandra Catanese, put it bluntly: the layoffs at Paramount, Disney, and Netflix are our draft.

What she means by draft is picking people from others' layoff lists, so you don't have to train them from scratch.

Mark Fischbach, who has over 40 million followers on YouTube, self-financed a horror film called Iron Lung.

The film had no major distributor paving the way and relied on his own channel for promotion, yet it became a box-office dark horse.

He used a metaphor to describe the platform: a thousand-pound monster crouching on everyone's shoulder, ready to crush down at any moment.

The monster's size is even clearer when you look at revenue.

In 2025, YouTube's advertising and subscription revenue exceeded $60 billion.

That same year, Netflix's revenue was $45.18 billion.

In terms of revenue sharing, YouTube takes 45% to 55% of ad revenue and channel subscriptions, and usually doesn't pay a cent upfront.

Netflix's move is to launch vertical short videos and promise to invest over $1 billion within three years to sign creators.

That figure comes from an estimate by LightShed Partners.

When YouTube's boss Neal Mohan was asked about poaching, he said it was a bit flattering.

Netflix's retired co-founder Reed Hastings compared the two companies in historical terms.

He said YouTube is like television in the 1950s and 60s, while Netflix is like movies, and it's very hard to beat YouTube at this game.

Other platforms are moving in the same direction.

TikTok and Tubi are teaming up to develop ten original long-form drama series.

Meta is bringing Instagram Reels to smart TVs, with landscape videos up to 90 minutes long.

The old studios' books tell a different story.

Skydance, which merged Paramount and Warner Bros, according to Fitch Ratings, is carrying $87.5 billion in debt.

The company is about to release its first earnings report since the merger.

The capital market's scorecard is equally direct: Netflix's stock has fallen nearly a third this year, while Disney's has risen about 3%.

Everyone is throwing money at creators, but YouTube holds a 15.8% share and over $60 billion in revenue, and no one has yet been able to shake its position.

Listen again

Try it without the transcript and notice what sounds clearer.

What vocabulary does this episode teach?

词汇
jiējìnto be close to; approach

HSK 4. Can be used as a verb or adverb. In the script: 接近…之和.

zēngzhǎngto grow; increase

HSK 4. Often used with 率 (增长率: growth rate). In the script: 增长到三倍.

péiyǎngto train; cultivate

HSK 4. Often used for people (培养人才). In the script: 从头培养.

xuānchuánto promote; publicize

HSK 4. Can be a verb or noun. In the script: 靠他自己的频道宣传.

xíngróngto describe

HSK 4. Often used with 词 (形容词: adjective). In the script: 用一个比喻形容这个平台.

shōurùincome; revenue

HSK 4. Common in personal and business finance. In the script: 广告与订阅收入.

tóurùto invest; put into

HSK 4. Can be a verb or noun. In the script: 投入十亿美元.

liánhéto unite; joint

HSK 4. Used in names and descriptions. In the script: 联合创始人.

fèn'éshare; portion

HSK 5. Often used with 市场 (market share: 市场份额). In the script: 这个份额是…的两倍.

yíngshōurevenue

HSK 5. Short for 营业收入. Common in business contexts. In the script: 营收涨了五倍.

zhíbáiblunt; straightforward

HSK 5. Describes speech or writing that is direct. In the script: 说得直白.

gūsuànto estimate; estimation

HSK 5. Often used in reports. In the script: 出自…的估算.

* beyond level超纲词

What grammar patterns appear in this episode?

语法

占到了 + percentage

占 means 'to account for' and is often followed by 到 to indicate reaching a certain proportion. Used with percentages or fractions.

YouTube占到了美国电视观看时长的百分之十五点八。

接近 + noun

接近 means 'close to' and is followed by a noun or number to indicate approximation.

也接近奈飞加上迪士尼、派拉蒙、华纳兄弟几家流媒体之和。

被问到…时说

A passive construction: 被问到 (when asked) + 时 (when) + 说 (said). Used to report speech in response to a question.

YouTube的掌门人尼尔·莫汉被问到挖角时说,这有点让人受宠若惊。

往 + direction + 走

往 indicates direction, and 走 means 'to go'. Together they mean 'move toward'.

其他平台也在往同一个方向走。

据 + source

据 means 'according to' and is followed by a source or authority.

据惠誉评级,账上压着八百七十五亿美元债务。

Proper nouns

专有名词
YouTubeYouTubeYouTube奈飞NàifēiNetflix迪士尼DíshìníDisney派拉蒙PàilāméngParamount华纳兄弟Huánà XiōngdìWarner Bros.洛杉矶LuòshānjīLos Angeles伯班克BóbānkèBurbank斯莫什SīmòshíSmosh阿莱桑德拉·卡塔内塞Āláisāngdélā KǎtǎnèisāiAlessandra Catanese马克·菲施巴赫Màkè FēishībāhèMark Fischbach《铁肺》TiěfèiIron Lung莱特谢德合伙公司Láitèxièdé Héhuǒ GōngsīLightShed Partners尼尔·莫汉Ní'ěr MòhànNeal Mohan里德·哈斯廷斯Lǐdé HāsītíngsīReed HastingsTikTokTikTokTikTokTubiTubiTubiMetaMetaMetaInstagram ReelsInstagram ReelsInstagram Reels天空之舞Tiānkōng zhī WǔSkydance惠誉评级Huìyù PíngjíFitch Ratings

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