说到手机上看的东西，中国最近有一个很大的变化。Speaking of things you watch on your phone, there's been a big change in China recently.
你有没有听过"短剧"这个词？Have you heard the word "duanju" (short drama)?
短剧就是专门为手机做的小电影。Duanju are little movies made specifically for phones.
一集只有一到两分钟。Each episode is only one or two minutes.
故事很简单，但是特别抓人。The stories are simple, but incredibly gripping.
你看一集，然后想看下一集。You watch one episode, then want to watch the next.
看了下一集，又想看再下一集。You watch the next one, then want to watch another.
几个小时就这样过去了。A few hours just pass by like that.
中国现在有太多人在看这种短剧。There are so many people in China watching these short dramas now.
每天用手机看的人有几亿。Several hundred million people watch on their phones every day.
这个市场非常非常大。This market is extremely large.
去年整个短剧行业赚了超过一千亿人民币。Last year the entire short drama industry earned over 100 billion yuan.
这个数字大到让人吃惊。This number is shockingly big.
今年预计会更多。This year is expected to be even more.
所以大家都想做短剧。So everyone wants to make short dramas.
想做短剧的人越来越多。More and more people want to make them.
但是今年有一个大变化。But this year there's a big change.
这个变化是什么呢？What is this change?
AI就是人工智能。AI is artificial intelligence.
简单说就是非常聪明的电脑。Simply put, extremely smart computers.
现在很多短剧不是人拍的。Now many short dramas aren't shot by people.
是电脑做的。They're made by computers.
电脑做的短剧每天有多少？How many short dramas made by computers come out each day?
每天大概四百七十部新短剧上线。About 470 new short dramas go online each day.
这是什么概念？What does that mean?
就是你一分钟就有一部新短剧出来。It means a new short drama comes out every minute.
一个人一辈子都看不完。A person couldn't watch them all in a lifetime.
在所有最火的短剧里面。Among all the hottest short dramas.
去年AI做的只占百分之七。Last year AI-made ones were only 7%.
今年一下子变成了百分之三十八。This year it jumped to 38%.
从百分之七到百分之三十八。From 7% to 38%.
这就是AI的速度。That's the speed of AI.
那这些AI做的短剧是怎么做的呢？So how are these AI-made short dramas made?
第一种是"AI辅助"的。The first is "AI-assisted."
就是还是用真人来拍。Real people still do the filming.
但是AI帮忙写故事。But AI helps write the stories.
AI帮忙做特效。AI helps make special effects.
AI帮忙做背景。AI helps make backgrounds.
AI帮忙翻译成别的语言。AI helps translate into other languages.
这种是最多的。This kind is the most common.
第二种更厉害。The second kind is even more impressive.
是"AI原生"的。It's "AI-native."
连演员都是AI做的。Even the actors are made by AI.
AI自己画出一个人。AI draws a person by itself.
然后让这个AI人物演戏。Then lets that AI character act.
你看到的所有东西都是电脑生成的。Everything you see is generated by computer.
说话的不是真人。The one speaking isn't a real person.
背景也不是真的场景。The background isn't a real scene.
但是看起来像真的。But it looks real.
这种AI原生短剧现在还在试验阶段。These AI-native short dramas are still in the experimental stage.
但是增长很快。But they're growing very fast.
为什么这么多公司都在做AI短剧？Why are so many companies making AI short dramas?
最大的原因是便宜。The biggest reason is cost.
传统拍一部短剧要多少钱？How much does it cost to shoot a traditional short drama?
要付演员。You have to pay actors.
要付导演。You have to pay directors.
要付摄影师。You have to pay cinematographers.
要租场地。You have to rent locations.
要买衣服。You have to buy clothes.
一部短剧的成本可能要几十万。The cost of one short drama might be several hundred thousand yuan.
成本可以降低很多。The cost can be reduced a lot.
而且速度快。And the speed is fast.
传统拍一部要几个星期。Traditional shooting takes several weeks.
AI做一部可能只要几天。AI can make one in just a few days.
甚至几个小时。Or even a few hours.
但是AI短剧也有问题。But AI short dramas also have problems.
最大的问题是版权。The biggest problem is copyright.
有的公司用AI做出一个你认识的明星。Some companies use AI to make a celebrity you recognize.
那个明星其实没有拍这个短剧。That celebrity didn't actually film this short drama.
是AI"生成"出来的。AI "generated" them.
这就侵犯了明星的权利。This violates the celebrity's rights.
中国政府因为这个事情开始管了。The Chinese government started regulating because of this.
从今年一月一号开始。Starting January 1st this year.
做短剧之前必须先报给政府。Before making a short drama you must first report to the government.
政府同意了才可以做。Only after government approval can you make it.
不然就违法。Otherwise it's illegal.
同时，做大型短剧的投资门槛也从一百万涨到了三百万。At the same time, the investment threshold for large short dramas was raised from 1 million to 3 million.
这是为了让行业更规范。This is to make the industry more regulated.
不要什么人都来做。Not just anyone can make them.
不要做得粗制滥造。Don't make shoddy stuff.
这个变化对普通人来说意味着什么呢？What does this change mean for ordinary people?
好的方面：你可以看到更多新鲜的内容。The good side: you can see more fresh content.
选择变多了。There are more choices.
不好的方面：以前做这些工作的人可能会失业。The bad side: people who used to do these jobs may lose work.
演员，导演，摄影师。Actors, directors, cinematographers.
他们的工作都可能被AI替代。Their jobs might all be replaced by AI.
还有一个问题是辨别真假越来越难。Another problem is that telling real from fake is getting harder.
你在手机上看到的那个人可能根本不存在。The person you see on your phone may not exist at all.
那个场景可能根本没发生过。That scene may never have happened.
我们正在进入一个新的时代。We are entering a new era.
一个内容可以被无限生产的时代。An era where content can be produced infinitely.
一个真假越来越模糊的时代。An era where real and fake are getting blurrier.
中国的短剧行业只是开始。China's short drama industry is just the beginning.
美国很快也会有。America will have this soon too.
全世界都会有。The whole world will.
对了，说一个真实的例子。By the way, let me give you a real example.
今年三月有一部叫《狐仙复仇》的AI短剧突然火了。In March this year, an AI short drama called "The Fox Spirit's Revenge" suddenly went viral.
这部剧所有的东西都是AI做的。Everything in this drama was made by AI.
角色是AI画的。The characters were drawn by AI.
背景是AI做的。The backgrounds were made by AI.
甚至打斗的动作也是AI生成的。Even the fighting moves were AI-generated.
做这部剧的团队只有三个人。The team making this drama had only three people.
只用了两个星期。Only took two weeks.
成本不到传统短剧的五分之一。The cost was less than one-fifth of traditional short dramas.
但是在网上的播放量超过了一亿。But the online view count exceeded 100 million.
说明AI可以做出让观众喜欢的内容。It shows AI can make content that audiences love.
不只是低成本。Not just low cost.
而是真的能吸引人。But actually engaging.
很多小工作室都开始模仿这种方式。Many small studios started imitating this approach.
一个新的行业模式开始形成。A new industry model is starting to form.
我们每个人都要学习如何在这个新时代里生活。Each of us has to learn how to live in this new era.
