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China's Spring Festival Box Office Falls 60% — episode cover art
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今年春节电影票卖得不好

China's Spring Festival Box Office Falls 60%

About this story

China's Spring Festival tickets are slow — no Ne Zha 2, no Jackie Chan or Jet Li, young people pick cheap travel. HSK 3 Chinese listening practice.

This is an HSK 3 Chinese listening episode that runs about 5 minutes. The full Mandarin script is shown with tap-for-pinyin and a line-by-line English translation, so you can listen and read at once — comprehensible input in the sense of Stephen Krashen's i+1 theory. It teaches 15 key vocabulary words such as 春节、准备、习惯 and walks through 5 grammar patterns, each explained in English with examples. The same news story is retold at 4 difficulty levels — use the level selector above to find the version that is challenging but still understandable for you.

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原文

Read the complete story in Chinese. Reveal pinyin and English only when you need them.

马上就是春节了,大家都在准备过年。
很多人喜欢在春节的时候做一件事。
这件事就是看电影。
一家人在一起,高高兴兴地去看电影。
这在中国是一个很重要的习惯。
但是,今年有一个大问题。
我们发现,买电影票的人变少了。
大家知道,看电影要先买票。
很多人喜欢提前买票。
为什么要提前买票呢?
因为如果电影很好看,人会很多。
如果你不早点买,就没有好座位了。
大家都喜欢坐中间的座位。
所以,以前大家都很早买票。
这叫“预售”,就是提前卖票的意思。
可是,今年的情况不太好。
我们来看看去年的这个时候。
去年春节还没到,票就卖了很多。
卖了多少钱呢?
卖了六个亿。
那是很多很多的钱。
说明去年大家非常想看电影。
但是今年呢?
今年到现在,只卖了两个亿。
两个亿比六个亿少了很多。
少了百分之六十多。
这是一件很大的事情。
为什么今年买票的人这么少呢?
我们来找一找原因。
第一个原因,是关于电影的。
去年有一个非常有名的电影。
那个电影叫《哪吒二》。
虽然它是一个画出来的电影,但是很好看。
大人喜欢看,孩子也喜欢看。
那个电影非常精彩。
大家都说那个电影好。
所以去年大家都跑去电影院。
因为那个电影,去年的票卖得特别好。
但是今年不一样。
今年没有那样特别大的电影。
虽然今年也有很多新电影。
但是大家觉得,这些电影可能一般。
没有一个电影让大家都想看。
所以大家就不着急买票了。
大家想等一等再说。
第二个原因,是关于演员的。
今年的电影里,有很多老演员。
比如成龙,还有李连杰。
他们都是很有名的功夫明星。
他们以前拍过很多好的电影。
我们的爸爸妈妈都很认识他们。
但是,现在的年轻人怎么想呢?
现在的年轻人可能不喜欢看老电影。
他们觉得老演员的电影不新鲜。
年轻人喜欢看新的东西。
年轻人喜欢看年轻的演员。
现在的电影票是谁在买呢?
主要是年轻人在买。
如果年轻人不喜欢,票就卖不动。
这是一个很大的问题。
电影公司想让年轻人买票。
但是电影是给老一点的人看的。
这就是一个矛盾。
第三个原因,是关于时间的。
今年的春节假期很长。
大家可以休息九天。
这是很长的时间。
因为时间长,大家有了新的想法。
大家不想只在家里看电影了。
大家想出去旅游。
去很远的地方玩。
有的去南方看花,有的去北方看雪。
旅游要花很多钱。
买飞机票要钱,住宾馆也要钱。
如果钱都用来旅游了,看电影的钱就少了。
而且,人在外面旅游,就没有时间看电影。
所以,旅游的人多了,看电影的人就少了。
这对电影院来说,不是好消息。
现在卖电影票的人很着急。
他们希望能多卖一点票。
那怎么办呢?
政府也看到了这个问题。
政府想帮助电影院。
有的地方政府开始发钱。
他们给想看电影的人发“优惠券”。
这是什么意思呢?
就是让电影票便宜一点。
比如,一张票本来要五十块钱。
政府帮你出十块钱。
你自己只要出四十块钱。
这样,票就便宜了。
大家看到票便宜了,可能就会去买了。
这就是为了让更多人走进电影院。
我们刚才说的,其实就是中国电影的新闻。
新闻说,今年春节电影票的“预售”成绩不好。
比去年下降了百分之六十。
主要是因为没有像《哪吒二》那样的大电影。
也因为现在的电影不一定适合年轻人。
加上大家更喜欢去旅游。
所以电影市场现在比较冷清。
虽然有便宜的票,但是还要看大家喜不喜欢电影。
这就是今年春节电影市场的情况。
English transcript reference

Spring Festival is coming soon, and everyone is preparing to celebrate the New Year.

Many people like to do one thing during the Spring Festival.

This thing is watching movies.

The whole family gets together and happily goes to watch a movie.

This is a very important habit in China.

However, there is a big problem this year.

We found that fewer people are buying movie tickets.

Everyone knows that to watch a movie, you must buy a ticket first.

Many people like to buy tickets in advance.

Why buy tickets in advance?

Because if the movie is very good, there will be many people.

If you don't buy early, there won't be good seats left.

Everyone likes to sit in the middle seats.

Therefore, in the past, everyone bought tickets very early.

This is called "presale," which means selling tickets in advance.

But the situation this year is not very good.

Let's look at this time last year.

Last year, before the Spring Festival even arrived, many tickets were sold.

How much money was sold?

Six hundred million yuan was sold.

That is a lot of money.

It shows that everyone really wanted to watch movies last year.

But what about this year?

This year, up to now, only two hundred million has been sold.

Two hundred million is much less than six hundred million.

It decreased by more than sixty percent.

This is a very big deal.

Why are so few people buying tickets this year?

Let's look for the reasons.

The first reason is about the movies.

Last year there was a very famous movie.

That movie was called "Ne Zha 2".

Although it is an animated movie, it is very good to watch.

Adults like watching it, and children also like watching it.

That movie was very wonderful.

Everyone said that movie was good.

So last year everyone ran to the cinema.

Because of that movie, tickets sold especially well last year.

But this year is different.

This year there are no such particularly big movies.

Although there are also many new movies this year.

But everyone feels that these movies might be just average.

There isn't a single movie that makes everyone want to watch it.

So everyone is not in a hurry to buy tickets.

Everyone wants to wait and see.

The second reason is about the actors.

In this year's movies, there are many old actors.

For example, Jackie Chan and Jet Li.

They are both very famous kung fu stars.

They have made many good movies in the past.

Our parents know them very well.

However, what do young people today think?

Young people today might not like watching old movies.

They feel that movies with old actors are not fresh.

Young people like to see new things.

Young people like to watch young actors.

Who is buying movie tickets now?

Mainly young people are buying them.

If young people don't like it, tickets won't sell.

This is a big problem.

Film companies want young people to buy tickets.

But the movies are for older people to watch.

This is a contradiction.

The third reason is about time.

This year's Spring Festival holiday is very long.

Everyone can rest for nine days.

This is a long time.

Because the time is long, everyone has new ideas.

People don't want to just watch movies at home anymore.

Everyone wants to go out traveling.

To go to far places to play.

Some go to the south to see flowers, some go to the north to see snow.

Traveling costs a lot of money.

Buying plane tickets costs money, staying in hotels also costs money.

If the money is all used for travel, there is less money for watching movies.

Moreover, when people are traveling outside, they don't have time to watch movies.

Therefore, with more people traveling, there are fewer people watching movies.

This is not good news for cinemas.

The people selling movie tickets are very anxious now.

They hope to sell a few more tickets.

So what can be done?

The government also saw this problem.

The government wants to help cinemas.

Some local governments started giving out money.

They issue "coupons" to people who want to watch movies.

What does this mean?

It means making movie tickets a little cheaper.

For example, a ticket originally costs fifty yuan.

The government pays ten yuan for you.

You only need to pay forty yuan yourself.

This way, the ticket becomes cheaper.

When everyone sees the tickets are cheaper, they might go buy them.

This is to get more people to walk into cinemas.

What we just talked about is actually news about Chinese cinema.

The news says that the "presale" results for movie tickets this Spring Festival are not good.

It dropped by sixty percent compared to last year.

Mainly because there is no big movie like "Ne Zha 2".

Also because current movies are not necessarily suitable for young people.

Plus everyone prefers to go traveling.

So the movie market is quite cold right now.

Although there are cheap tickets, it still depends on whether people like the movies.

This is the situation of the movie market this Spring Festival.

Listen again

Try it without the transcript and notice what sounds clearer.

What vocabulary does this episode teach?

词汇
ChūnjiéSpring Festival

The Chinese New Year; the most important traditional holiday in China.

zhǔnbèito prepare

A common verb meaning to get ready or to plan to do something.

xíguànhabit / to be used to

Can be a noun (custom/habit) or a verb (accustomed to). Here it functions as a noun.

lǚyóuto travel / tourism

A very common HSK word for traveling for pleasure.

piányicheap / inexpensive

Adjective describing low price.

xīnwénnews

Reports on current events.

niánqīngrényoung people

Derived from 年轻 (young).

wèishénmewhy

HSK 1-2. why.

yùshòupresale / advance sale

Selling goods (like tickets) before they are officially available or before the event starts.

yìhundred million

A number unit in Chinese. 1亿 = 100,000,000. It is a higher-level number word.

jīngcǎiwonderful / brilliant

Often used to describe performances, movies, or games.

máodùncontradiction / conflict

Describes a situation where two things oppose each other or don't match up.

yōuhuìquàncoupon / discount voucher

A ticket or document that can be exchanged for a financial discount.

lěngqīngcold and cheerless / desolate

Describes a place or market with very few people or little activity.

zuòwèiseat

A place to sit.

* beyond level超纲词

What grammar patterns appear in this episode?

语法
虽然……但是……↗

Although... but... (Conjunction pair expressing concession)

虽然它是一个画出来的电影,但是很好看。

虽然今年也有很多新电影。但是大家觉得,这些电影可能一般。

A 比 B + Adjective↗

Comparison structure indicating A is more [Adjective] than B.

两个亿比六个亿少了很多。

比去年下降了百分之六十。

如果……就……↗

If... then... (Conditional structure)

如果你不早点买,就没有好座位了。

如果年轻人不喜欢,票就卖不动。

正在 / 在 + Verb↗

Progressive aspect indicating an action currently happening.

大家都在准备过年。

现在的电影票是谁在买呢?

是……的↗

Used to emphasize a specific aspect of a past event or a characteristic (like who, when, where, or purpose).

第一个原因,是关于电影的。

主要是年轻人在买。

但是电影是给老一点的人看的。

Proper nouns

专有名词
中国ZhōngguóChina《哪吒二》Nézhā ÈrNe Zha 2 (Movie title)成龙Chéng LóngJackie Chan李连杰Lǐ LiánjiéJet Li

Sources

来源

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