当AI化身“毒舌”造型师：豆包的时尚建议为何引发全网狂欢

"Tear off those heavy, suffocating clothes!"

"Get rid of the fat on your belly too!"

This statement, which sounds like both a radical gym motivational slogan and an instruction for avant-garde performance art, actually came from Doubao — the AI assistant under ByteDance.

It was precisely this kind of absurd, even somewhat "surrealist" fashion advice that recently sparked a phenomenal frenzy on social media, forcibly elevating this AI assistant — originally positioned as a productivity tool — into a new internet meme icon.

On Douyin, the massive traffic pool that also belongs to ByteDance, a brand new form of entertainment is quietly emerging: tens of thousands of users are turning on Doubao's video call feature, not to discuss profound quantum physics,

nor to seek complex code debugging,

but to ask it for real-time outfit guidance and document the entire mind-boggling process.

The related hashtags on the platform have already attracted over 40 million views — a number worth pondering in itself, representing the most down-to-earth and absurd deconstruction of the grand proposition of 'AI entering daily life.'

Let us review one classic video that received over 1.4 million likes — it perfectly illustrates what it means to "talk nonsense with a straight face."

In the video, a student asked Doubao for help, saying her school was about to hold an outdoor event and the weather that day would be "very cold."

Doubao seemed to instantly latch onto the keyword 'cold' and had some sort of overreactive algorithmic response, commanding the girl to carry out an unprecedented layering experiment.

First came pajamas, then two T-shirts, followed by a plaid shirt, a hoodie, and finally two thick coats — a total of seven layers of clothing piled onto one person.

Faced with this bulky outfit that looked like wearing an entire wardrobe, Doubao actually offered heartfelt praise, calling the look "full of youthful energy."

The enormous gap between this assessment and visual reality instantly struck the audience's funny bone, as if 'youth' in AI's eyes were some kind of physical defense mechanism against polar cold.

However, the dramatic twist came in the next second: when the girl, dressed like a rice dumpling, became so stiff she couldn't even pull her pants up, the AI's logic suddenly did a complete 180-degree turn.

It immediately suggested the girl take off her clothes, reasoning it was for "ease of movement."

This self-contradicting logical loop — where the preamble doesn't match the conclusion — became the very formula for virality, as it showcased AI's endearing clumsiness in handling complex human contexts.

What's more, an increasing number of content creators began deliberately following Doubao's suggestions, no matter how absurd they sounded — they simply wanted to see just how outrageous the final look could get.

This behavior itself has transcended the realm of 'seeking advice' and evolved into a stress test of the algorithm, or rather, an absurdist comedy co-performed by humans and AI.

Audiences never tired of watching the AI go further and further down the wrong path, seeing how it delivered the most impractical guidance with the most confident tone.

In another widely shared video, a blogger asked what to wear to a concert — a very specific social scenario that typically implies something fashionable, edgy, or reflecting a particular fan culture dress code.

However, Doubao's suggestion was for her to roll up her long pants — keep rolling until they looked like shorts.

After the blogger complied, viewers online quipped with surgical precision that this looked nothing like a concert outfit — it was clearly the attire of someone heading to the rice paddies to plant seedlings.

This clash between 'pastoral' style and a modern urban entertainment setting created an extremely strong comedic effect.

Even more amusingly, while dispensing these disastrous suggestions, Doubao would also deliver passionate 'chicken soup for the soul' style speeches.

It would encourage users to "go out there with confidence!"

— as if, with enough inner strength, that rice-paddy outfit could lead the trends at Paris Fashion Week.

In certain video clips, the AI even learned to use internet slang, claiming that if this outfit didn't look good, then it 'wasn't human' — considering that it itself is indeed not human, this statement carries a logically hilarious streak of dark humor,

also giving viewers a peculiar sense of the 'uncanny valley' effect.

You should know that since Doubao's launch in August 2023, its growth has been remarkable — as of last December, it had nearly 227 million active users, making it one of the most popular AI applications in China.

When its video call feature went live last May, it was originally intended for practical scenarios like monitoring pets, providing cooking advice, or helping users pick fruit.

Who could have predicted that its 'crossover performance' in the fashion world would be such a spectacular failure, yet it was precisely this failure that unexpectedly garnered enormous attention?

But this frenzy is not merely a pile-up of laughs — when the laughter subsides, some users begin pondering a deeper question: does AI actually understand aesthetics?

Or to push it further: can algorithms truly comprehend "beauty" — a concept saturated with subjectivity and cultural metaphor?

An industry expert, who wished to remain anonymous, pointed out the crux of the issue in a domestic media interview: large AI models are rarely systematically trained specifically for the fashion domain.

Their 'taste' does not stem from a deep understanding of art history, color theory, or trend analysis, but rather from massive amounts of general-purpose data.

This means that 'fashion' in the AI's eyes is likely a chaotic mixture of various opinions, contexts, scenarios, and even outdated information.

It might conflate the practical advice of 'keeping warm' with the decorative advice of 'styling,' and it may be unable to distinguish what 'rolling up your pant legs' means across different cultural contexts.

As the expert put it, "fashion" is a question beyond the scope of large models — it is even one of the hardest fortresses to conquer at present.

Because fashion has no standard answers — it is not a black-and-white math problem, nor does it have clear right or wrong.

Fashion is about individuality, about the mood of the moment, about specific cultural identity, and even about an ineffable sense of 'vibe.'

When algorithms attempt to use logic to deconstruct this extremely emotional human experience, deviations are inevitable.

In technical terms, this deviation is called 'hallucination,' but on social media, it becomes a 'meme.'

Perhaps it is precisely because of AI's earnest 'faking expertise' that we, while marveling at technological progress, retain a sense of human superiority.

When we laugh at Doubao's outfit suggestions, we are actually affirming the irreplaceability of human aesthetic creativity.

The AI that advises us to 'tear off our clothes and shed our belly fat,' despite possessing data-processing speeds beyond human reach, is still like a babbling child when it comes to understanding what is 'appropriate,' what is 'style,' and what is 'beauty.'

Then again, in this era that celebrates individuality and chases virality, who can say for certain that Doubao's advice is definitely not fashionable?

After all, the fashion world itself is full of precedents for breaking conventions — perhaps one day in the future, this randomly AI-generated 'algorithmic aesthetic,' full of chaos and contradiction, will truly become a new trend.

But until that day, if you really plan to follow Doubao's advice to a party, please brace yourself — you probably won't be the most beautiful person there, but you will absolutely be the most 'eye-catching' presence in the room.