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硬控

yìng kòng

In English

held me hostage / could not look away

Illustration of 硬控 — To have your attention completely captured — "this 硬控 me for ten minutes". It sounds like a complaint and is usually a compliment: the thing was good enough that you could not look away.
Trending · Blowing up right nowliterally: hard control

Updated July 2026

What does 硬控 mean?

硬控 (yìng kòng) means held me hostage / could not look away in internet Chinese slang. To have your attention completely captured — "this 硬控 me for ten minutes". It sounds like a complaint and is usually a compliment: the thing was good enough that you could not look away. Literally, it means "hard control".

Hear it explained

A 30-second take on 硬控 — what it means, where it came from, and how to use it.

0:000:00

In games, hard crowd control freezes your character so you cannot act at all. 硬控, yìng kòng, took that and pointed it at short video. 这个视频硬控我十分钟. It sounds like a complaint and it is almost always a compliment: the thing was good enough that you could not look away.

Example

这个视频硬控我十分钟。

Zhège shìpín yìng kòng wǒ shí fēnzhōng.

This video held me hostage for ten minutes.

Where 硬控 comes from

A gaming term for hard crowd control — knockback, petrify, freeze — the effects that stop you controlling your character at all. It escaped into everyday use in the pattern ××硬控我×秒 and, unusually for a word about losing control, settled as a positive way to say something is magnetic. A 2024 top-ten buzzword.

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