广告
advertisement; commercial; ad
HSK level
- Pinyin
- guǎnggào
- Part of speech
- noun
- Level
- HSK 4
- Strokes
- 10
- Register
- neutral
- Measure word
- 个 / 则
- In episodes
- 1
Stroke order for 广告
广告 is written with 10 strokes (广: 3, 告: 7). The animation replays automatically.
What does 广告 mean?
广告 (guǎnggào) means 'advertisement, commercial, or ad' — a paid message meant to promote a product, service, or event.
It covers TV and radio commercials (电视广告), print ads (报纸广告), online banner ads, and billboards. Literally 'widely announce,' it is a noun; the act of advertising is expressed with 做广告 ('to make/run an ad') or 打广告 ('to place an ad'). Two differences from English: first, Chinese uses one word for both the still 'advertisement' and the video 'commercial,' where English splits them; you rely on context or a modifier.
Second, 广告 as a verb does not stand alone — you must pair it with 做 or 打, unlike English 'to advertise.' Register is neutral and appears constantly in daily life, marketing, and media.
Character by character
Memory hook: 广 (wide) + 告 (announce) = to announce widely, i.e. an advertisement.
Hear 广告 in real episodes
广告 appears in 1 Fluentide podcast episode at natural native speed — each with the full Chinese script, pinyin, and line-by-line English translation.
Browse the full episode libraryExample sentences
电视上的广告太多了。
Diànshì shang de guǎnggào tài duō le.
There are too many ads on TV.
spoken
这家公司花了很多钱做广告。
Zhè jiā gōngsī huāle hěn duō qián zuò guǎnggào.
This company spent a lot of money on advertising.
neutral
我在网上看到了这个广告。
Wǒ zài wǎngshàng kàndào le zhège guǎnggào.
I saw this ad online.
spoken
他在一家广告公司工作。
Tā zài yì jiā guǎnggào gōngsī gōngzuò.
He works at an advertising agency.
neutral
Common phrases with 广告
Synonyms
宣传 means 'promotion / publicity,' broader and often non-commercial (a public-health campaign is 宣传). 广告 is specifically a paid commercial message. All 广告 is 宣传, but 宣传 also covers propaganda and free promotion.
Don't confuse 广告 with
广播 means 'broadcast / radio,' the medium. 广告 means 'advertisement,' the paid content. They share 广 but differ entirely: an ad (广告) can air on a broadcast (广播).
通知 is a notice or announcement conveying information (a meeting time, a schedule change). 广告 is a paid promotional message. A school posts a 通知; a company buys a 广告.
FAQ
Related words from the same episodes
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